Digital Business Innovation | Multiple Experts

Successful new product development is critical to the sustainability and growth of every company. From startups to Fortune 500 corporations, companies must be able to adapt existing products and build new products to respond to the ever-changing preferences of their customers.
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This course will cover the core principles, frameworks, and methodologies used in new product development, and requires students to apply these principles in the development of a new product.

Topics include:

  • The Innovator's Dilemma, The Age of Disruption & Creating an Optimized Culture for New Product Innovation.
  • Market Segmentation and Design Thinking
  • Ideation Workshop
  • Lean Startup
  • Proposition Design
  • Rapid Prototyping & Prototyping Apps
  • Reverse/Frugal Product Innovation and Ethics in Product Design
  • Next Generation Business and Revenue Models 
  • Preparing the Product Launch 
  • Comprehensive New Product Development Plan and Recos

Key Takeaways From this Training:

1. Establish a holistic product product development framework for a new product idea.

2. Identify differences in new product development and launches across customer and market segments, including international marketplaces. 

3. Develop digital prototyping skills. 

4. Evaluate the innovation cultures and the new product development processes of product teams and companies. 


To lean more about our offerings and the size of classes reach out to us here

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