Innovation Development through Design Thinking

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I’ve been helping organizations innovate and succeed rapidly with design sprints since 2014. I’ve collaborated with teams to solve problems and uncover new opportunities for product development, marketing campaigns, trade shows, HR processes and store experience design. 

I have over 20 years of experience in everything digital including strategy, marketing, innovation and transformation and have worked with a wide range of clients across multiple verticals including: Bose, Nokia, Amica Mutual Insurance, Pitney Bowes, United Site Services, CVS/Caremark and AIG. I’m also a Professor of the Practice at the Hult International Business School.  I love new challenges and am always inspired to show how design sprints can solve the most complex problems.

Typically, I faciliate design sprints with participants in one physical location. Some time ago I had the experience of facilitating six remote sprints across multiple time zones in the space of four months. That experience showed me that remote sprints can be very effective, at times even more effective, than in-person. To succeed you need to focus and manage expectations, be willing to experiment and ready to constantly adjust the core elements of the sprint based on the situation.

Some background. These sprints were not planned as remote, in fact I had never facilitated a remote sprint before. My client, a multi-national telecommunications organization, had hoped to hold in-person sprints in multiple global locations, but a corporate travel freeze forced consideration of remote as an option. Fortunately, I was able to find a number of resources, especially from the wonderful folks at Mural, which helped me gain the confidence to recommend remote sprints as a viable alternative. Another specific background point was that the outcome of the sprints developing a marketing message for new technology across multiple silos in the organization. Because of this our prototype was not an app or Web site, instead it was a “pitch deck” and message map.

What I learned from the overall experience is that the core success factors of design sprints: speed, constraint and bias for action, can be effectively reconfigured in a remote environment even when participants are located across huge time zones. I learned a tremendous amount of ways to make remote sprints an effective alternative. 

We at Leadx3m look forward to explore in person or virtual design sprints with your team and organization. 

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